Align&Grow

Issue #003 Align&Grow With Ronda Pick How A Corporate Blog Can Help Fuel Business Growth Three Secrets to B2B Blogging Success Company blogs provide a consistent drumbeat, enabling brands to share helpful and relevant information and stories directly with their audiences. Today, we’re exploring how to fuel B2B business growth through content marketing with a company blog. In 2016, I pivoted into a newly created global content strategist role at a B2B company. As I officially embarked on...

Issue #002 Align&Grow With Ronda Pick How Savvy B2B Leaders Measure Content’s Contribution to Business Success Are You Measuring What Matters Most? What if the way we measure marketing and content in most B2B organizations today is the roadblock preventing business growth? In this issue of GrowthSparks, we’re talking marketing measurement. Today, we’re climbing to the top of the marketing measurement pyramid, where we’ll explore the three key pillars of marketing measurement that B2B leaders...

Issue #001 Align&Grow With Ronda Pick A Decision-Making Framework for Strategic Growth When Should Strategic Quitting Be Your Next Move? When was the last time YOU strategically quit? The concept of quitting often has a negative association. However, I’ve learned that knowing when quitting is the right thing to do — strategically — is highly beneficial. Not all opportunities are created equal, and our time is limited. Be choosy about where you invest your time. Quitting the wrong...